Have you encountered a client or customer that is unprofessional, abusive, or disruptive? Makes unreasonable demands? Refuses to take part in your project process and blames you – the provider – for failures? These are toxic clients, and sometimes you need to cut the cord. Identify a toxic client, know when to walk away, and how to proceed professionally.
Get Customers (and Google) To Love You With A Responsive Website
With the ascent of mobile device users, and Google’s preference for mobile responsive website design, your website should be mobile-device-friendly in order to satisfy your mobile site visitor as well as Google’s initiative for mobile-first indexing. Trust me – your potential clients prefer a simple, pleasant, user-friendly experience, rather than one that forces them to inconveniently […]
One Key to Successful Marketing: a Brand Board
Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.
Turbocharge Your Business With Client Feedback
With online reviews you can gain customer trust, get found online, and get ahead of your competition. The presence of online reviews can be the difference between your company doing “just okay,” and being a rock star. In an earlier article, I wrote about the importance of online customer reviews, and how critical they are […]
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