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Logo Design 103: How to DIY design a logo for your business

by Jamie Ross
Filed Under: Branding, Logo Design

Are you seeking to create a company logo without hiring a professional designer? Your logo can be the first thing potential customers see, and it can make or break your company’s brand. Here’s what you need to know about designing a logo that resonates with your audience.

Filed Under: Branding, Logo Design
Tagged With: branding, business strategy, DIY designs, do-it-yourself designs, logo

One Key to Successful Marketing: a Brand Board

by Jamie Ross
Filed Under: Branding, Business

Uniform Messaging + Professional Credibility = Customers and Sales. A Brand Board leads to lucrative business communication, represents and reinforces your identity, and maintains brand awareness. When you establish and follow a brand board, you have a blueprint for consistent messaging and marketing across all channels. Otherwise, your marketing is inconsistent, confusing, careless, and unprofessional.

Filed Under: Branding, Business
Tagged With: branding, business strategy, logo, social media, success, website design

Are You Keeping Track of Passwords? How to Create and Manage Login Credentials

by Jamie Ross
Filed Under: Business, Technology, Tools and Resources

As a business, keeping track of passwords is a critical task you can’t overlook. Learn ways to safely create and manage your login credentials. In this day and age, cyberattacks are one of the hottest business topics floating around. Some people choose to sit idle, hoping that worst-case scenarios will pass them by. Others know […]

Filed Under: Business, Technology, Tools and Resources
Tagged With: cybersecurity, security, site security

Email Marketing Censorship: Four Alternatives to MailChimp

by Jamie Ross
Filed Under: Email Marketing, Tools and Resources

Your MailChimp Content is No Longer Your Own: MailChimp reserves the right to censor your email campaign content. If MailChimp disagrees with your email communication, it can suspend or even deactivate your account, potentially without warning. Here are alternatives to MailChimp for your email marketing efforts.

Filed Under: Email Marketing, Tools and Resources
Tagged With: email communications, email marketing, free tools and resources, online strategy, social media tools, tools and resources

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