Your MailChimp Content is No Longer Your Own: MailChimp reserves the right to censor your email campaign content. If MailChimp disagrees with your email communication, it can suspend or even deactivate your account, potentially without warning. Here are alternatives to MailChimp for your email marketing efforts.
5 Steps to Attracting Clients with Your Unique Value Proposition
How do you grab customer attention and stand out from competitors? With Your Unique Value Proposition Your UVP describes your unique product or services, how they solve customers’ problems, and what differentiates you from other providers. Free UVP Review Your Unique Value Proposition is Your Superpower A few years ago, I was working with a […]
Best Practices for Your Email Marketing Design
Key content and design tips for creating successful email marketing campaigns. Successful email marketing can be a complex task. Considering how important this marketing channel is, it’s worth taking the time on the front end to get it just right. Establish the company’s tone and voice (in the content and the subject line); pay attention to aesthetics (color, font, and graphics). Take note of the best time of day to send it out to ensure your emails don’t get buried. Read on for useful graphics and full article.
Should You Use a DIY Website Builder for Your Professional Website?
The pros and cons of do-it-yourself website builders How do you decide between hiring a website designer versus building your website using an online, do-it-yourself site builder like Weebly, Wix, Squarespace, webs.com, or Godaddy? As a web design professional, it would come as no surprise that I’m likely to recommend a custom, professionally-designed service for a client’s […]
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