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These would be considered your niche products and services - those most popular with your customers, those you are most skilled at providing/delivering, or those you enjoy the most.

Do you have a Unique Value Proposition?

Your UVP is a clear statement that explains what products or services you provide, how your product or service solves customers' problems or improves their situation, and tells the ideal customer why they should buy from you and not from the competition.

For example: We are a _________ company that provides/delivers _________ products/services that _________ [benefit that solves your customers' problems or improves their situation] with __________ [added benefit not provided by your competitors - what sets you apart].

Take a look at:
The Talking Logo
What Is A UVP
How to Communicate It
How to Write It

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